Released on = March 19, 2007, 12:58 pm

Press Release Author = Jennifer Foster

Industry = Real Estate

Press Release Summary = Atlanta, GA: Thanks to one enterprising mom, diaper duty
just got easier for moms everywhere with the introduction of The Cheeky Changer.

Press Release Body = Jennifer Foster, a stay-at-home mom says "My friends and I were
disappointed with the changing pads that were accessories to our designer diaper
bags because they were too small for practical use and not comfortable for our
babies on hard surfaces. I realized what moms across the globe needed was exactly
what I had at home; my large, decorative fabric, padded changing pad."
The creation of The Cheeky Changer was an easy task since the design already
existed. Foster's husband's family had begun hand sewing cloth changing pads over
50 years ago. She began crafting the changers in a variety of fabrics and added a
convenient pocket to hold diapers and wipes and a pair of snapping straps that allow
you to take the changing pad with you on-the-go.

In response to requests from friends and family, and growing inquiries from mothers
and grandmothers she encountered in public restrooms while using the Cheeky Changer
for her own children, Mrs. Foster began production in early 2006. She soon found a
market at trade shows and local boutiques. The natural on-line expansion came later
that year where The Cheeky Changer, and many matching related products and
accessories, are now sold directly through Foster\'s website. Additionally she sells
wholesale to other online boutiques.

With celebrity parenthood surrounding us daily in the media, Foster knows that style
is very important for today's moms. She strives to offer popular fabrics and
luxurious trim for boys and girls alike. In addition to the changing pad,
additional products have been added to the line which match or coordinate. This is
a favorite gift-giving idea for grandmothers and those who wish to give a complete
gift set.

Foster feels good about her product because she knows it makes the difficult task of
motherhood a bit easier. "There are so many diaper bags out there as well as
changing pads, why not buy something that is just as stylish and functions as all
one unit."
To view The Cheeky Changer and coordinating products, visit
www.thecheekychanger.com. To place an order, visit the website, call 678-648-2697,
or send an email to jennifer@pinkandpurpleinc.com.


Web Site = http://www.thecheekychanger.com

Contact Details = Press Release Contact Information
Jennifer Foster
Pink and Purple Inc.
President
4651 Roswell Rd., Ste. D-309
Atlanta, GA 30342
P. 678.266.7908
F. 404.795.0425
Jennifer@pinkandpurpleinc.com
www.PinkandPurpleInc.com